Social Media Success Made Simple - Build Your Brand, Grow
July 24, 2025 | 1:00 p.m. | Online
Enjoy a Complimentary Webinar compliments of our partners at SCORE
Social media is a powerful tool that influences how people connect, support causes, and make purchasing decisions. In this session, you'll learn how to use social media to drive awareness, grow your following, and turn engagement into action.
Whether you're just getting started or looking to fine-tune your approach, our expert presenter will share the core elements you'll need to create a successful social media strategy. You'll discover how to create a simple but effective social media plan that will help you get your audience's attention, build audience connections and maximize your business reach.
Key Takeaways:
- How to hook your audience's attention: Learn why 45% of shoppers turn to social media for inspiration and how to use this in your strategy.
- Build Connections: Learn why 20% of consumers are more likely to buy from brands they can communicate with on social media.
- Simplify Your Strategy: Master the essentials of social media success, including the 15-minute social media plan and tips for getting started with paid ads.
- Maximize Your Reach: Claim your name across all channels, pick a primary platform to focus on, and tailor your posts for each channel to expand your impact.
- Engage for Growth: Use social media to increase awareness, provide top-notch customer service, and inspire your audience to take action.
- Turn followers into customers with engagement techniques that drive real business results
Free to attend, but registration is required. For more information, contact Susan Williams.
Leveraging AI for Innovation and Business
August 5, 2025 | 12:00 p.m. | In-Person and Virtual
Join us at Penn State Schuylkill or virtually for this powerful, informational lunch presentation. Brad Zdenek, Director of Economic Development and Student Programs at Penn State, will take the mystery out of artificial intelligence (AI), unlock the door to helpful tools, provide doable strategies, and share how to get the most out of this evolving technology.
Bring your laptop, questions and curiosity. Brad will share examples, walk you through an engaging AI exercise, and open the floor for Q&A.
Complimentary lunch provided. Free to attend, but registration is required. For more information, contact Susan Williams.
