Pursue your creativity and leadership with a focus in marketing and management
The B.S. in Business with the Marketing/Management option equips students with the skills and knowledge necessary to thrive in the today's fast-paced business world. Students who pursue this option hone their leadership and soft skills to become valuable individual contributors and effective managers of workplace teams. Student will also have an opportunity to contribute by channeling their creativity to innovate solutions in today's rapidly changing marketing landscape.
Career Opportunities
Marketing/Management option graduates have forged careers in areas including management, public relations, advertising, and more. Some have opened their own businesses or act as consultants. They have held positions including: Business Development Specialist
- Account Manager
- Sales Manager
- Advertising Representative
- Brand Manager
- Procurement agent
- Social Media Marketing Associate
- Human Resources Manager
- Entrepreneur Marketing Manager
- Operations Manager
Core Coursework
- BA 321: Contemporary Skills for Business Professionals
- BA 322: Negotiation Skills for Business Professionals
- IB 303: International Business Operations
- MGMT 301: Basic Management Concepts
- MKTG 301: Principles of Marketing
Supporting Courses
Marketing-Focused Coursework
- MKTG 310 Public Relations and Marketing
- MKTG 330 Consumer Behavior
- MKTG 410 Personal Selling
- MKTG 443 Sports Marketing
- MKTG 445 Global Marketing
Management Focused Coursework
- MGMT 341 Human Resource Management
- MGMT 427 Managing A Startup
- MGMT 433 Leadership and Teams
- MGMT 321 Leadership and Motivation
- MGMT 497 Cultural Intelligence in Leadership and Management
