Email marketing fundamentals you can use right away.
Learn how to build a permission-based email list, write stronger emails, and measure what works. In this hands-on workshop, you'll gain practical tools and strategies to create email campaigns that connect with your audience and drive action.

Email Marketing That Works: From List to Launch is a hands-on workshop for small business owners, nonprofit staff, and communications professionals who want to build confidence in email marketing from the ground up.

Designed for beginners and those looking to strengthen their fundamentals, this course covers the essentials of building a permission-based email list, understanding where email fits in the customer or donor journey, and writing emails that get opened, read, and acted on. Through guided exercises and real-world scenarios, participants will leave with a practical framework they can use right away.

What Participants Will Learn

By the end of the workshop, participants will be able to:

  • Explain the core components of a successful email marketing program: list, content, timing, and measurement
  • Identify best practices for growing and maintaining a permission-based email list
  • Match email content and tone to a specific audience and stage of the sales or donor cycle
  • Write a clear subject line, body, and call to action for a promotional email
  • Interpret basic performance metrics such as open rate, click-through rate, and conversion rate
  • Diagnose why an email underperformed
  • Apply A/B testing principles to design a data-informed variant of an existing email

Register today to build the skills and confidence you need to launch stronger email campaigns.

Registration Information:

  • Delivery: Online instructor-led videoconferencing via Zoom
  • Dates: October 6 & 13, 2026
  • Days and Times: Tuesdays, 6:30 - 8:30 p.m.
  • Registration Deadline: October 1, 2026
  • Investment: $99
    Register

Discounted rates are available for Penn State alumni, staff, and faculty and for members of the Consortium of Co-Op Employers, Schuylkill Chamber of Commerce, and Greater Susquehanna Valley Chamber of Commerce. Contact [email protected] for discount codes.

Meet Your Instructor

Jonni Gray is the Marketing Operations Manager at Big State Home Buyers (a division of New Western, the largest real estate investment marketplace in the country). She leads marketing operations across the entire customer journey, from that first "who is this?" moment all the way to long-term loyalty and lifetime value. Jonni holds a Bachelor’s degree from Penn State University, has certifications in various email and SMS platforms like Klaviyo and HubSpot, and her background also reflects a long-standing commitment to community service and leadership through roles such as volunteer firefighter and Lions Club secretary.