Biography
Dr. Valerie Schrader is a professor of Communication Arts and Sciences and coordinates the Communication Arts & Sciences and Communication Arts & Mass Media minors at Penn State Schuylkill. As a rhetorical critic, the majority of her research focuses on rhetorical messages in musical theatre texts and how those messages are communicated to audiences. Among the musicals she has published on are:
- 9 to 5
- Assassins
- Beautiful: The Carole King Musical
- Fun Home
- Hadestown
- Hamilton
- Kinky Boots
- Memphis
- Ragtime
- Rent
- Six
- Wicked
Her research has been recognized with the National Communication Association's Theatre, Film, and New Multi-Media Division's Mid-Career Scholar Award, the National States Advisory Council's Scholar of the Year Award, the Pennsylvania Communication Association's Donald H. Ecroyd Research and Scholarship Award, seven top paper awards from the National Communication Association, and five top papers from the Eastern Communication Association. She has previously served as a member of the Schreyer Honors College Distinguished Honors Faculty Program (2021-2023), as University College Arts & Humanities Discipline Coordinator (2022-2023), as Interim Director of Academic Affairs (2017-2018), and as the campus honors coordinator (2014-2022).
In 2021, Schrader published a book project with Lexington Books titled Public Memory and the Television Series Outlander, in which she explores how the popular television series creates public memory of the 18th-century Scottish clan system, the Jacobite Rebellion of 1745, and colonial America. Through rhetorical criticism as a research method, Schrader examines how public memory is created in the first four seasons of the popular television show Outlander. This book examines the connections between documented history and the series, as well as how the series encourages audiences to learn more about history and reflect on current issues.
Dr. Schrader strongly supports undergraduate research and many of her students have presented their rhetorical criticism and autoethnographic work at the National Communication Association (NCA), the Pennsylvania Communication Association (PCA), and the James C. McCroskey and Virginia P. Richmond Undergraduate Scholars Conference at the Eastern Communication Association (ECA). In 2017, the work presented by eight of her students resulted in Penn State Schuylkill being tied for Top School at the ECA Undergraduate Scholars Conference. Twelve of her students have had 17 top papers or posters at the ECA's Undergraduate Scholars Conference, the Ohio Communication Association Conference, the Pennsylvania Communication Association Conference, and the National Communication Association Conference, and she occasionally publishes with her student.
Dr. Schrader is an active member of the National Communication Association (NCA), the Pennsylvania Communication Association (PCA), and the Eastern Communication Association (ECA). She has served in a number of leadership positions at ECA, and she is currently serving as Chair for NCA's Theatre, Film, and New Multi-Media Division, Chair for ECA's Rhetoric and Public Address Interest Group, as well as Vice President Elect for PCA and Interest Group Planner for PCA's Undergraduate Student Research Interest Group. She was named a Distinguished Teaching Fellow at the Eastern Communication Association in 2022.
Awards and Grants
Awards
- Top Three Paper Award, Eastern Communication Association, Rhetoric & Public Address Interest Group (2023)
- Donald H. Ecroyd Research and Scholarship Award, Pennsylvania Communication Association (2022)
- Distinguished Teaching Fellow, Eastern Communication Association (2022)
- Award for Excellence in Faculty Advising, Penn State Schuylkill (2021)
- Top Paper Award, National Communication Association, Theatre, Film & New Multi-Media Division (2021)
- Top Two Paper Award, National Communication Association, Theatre, Film & New Multi-Media Division (2020)
- Award for Excellence in Service, Penn State Schuylkill (2019)
- Top Three Paper Award, National Communication Association, Theatre, Film & New Multi-Media Division (2019)
- Mid-Career Award, National Communication Association, Theatre, Film & New Multi-Media Division (2018)
- Top Paper Award, National Communication Association, Theatre, Film & New Multi-Media Division (2018)
- Top School Award (Penn State Schuylkill), Eastern Communication Association, James C. McCroskey and Virginia P. Richmond Undergraduate Scholars Conference (2017)
- Top Paper Award, National Communication Association, Theatre, Film & New Multi-Media Division (2016)
- Award for Excellence in Research and Creative Accomplishments, Penn State Schuylkill (2014)
- Top Four Paper Award, Eastern Communication Association, Kenneth Burke Interest Group (2014)
- Scholar of the Year Award, National States Advisory Council (2012)
- Top Paper Award, Eastern Communication Association, Rhetoric and Public Address Interest Group (2012)
- Top Three Paper Award, Eastern Communication Association, Interpretation & Performances Studies Interest Group (2012)
- Phenomenal Women of Penn State Schuylkill Award, Penn State Schuylkill (2011)
- Best Student Paper Award, National Communication Association, Theatre Division (2009)
- Karen & Roger Deardoff Graduate Award, Ohio University, School of Communication Studies (2009)
- Top Four Paper, National Communication Association, Public Address Division (2009)
- Top Paper Award, Eastern Communication Association, Political Communication Interest Group (2009)
- Paul H. Boase Family Rhetorical Scholarship Award, Ohio University, School of Communication Studies (2008)
- Top Poster Award, Ohio Communication Association (2008).
Grants
- Grant for the Penn State Schuylkill Honors Program from Barnes and Noble and the Penn State Bookstore. ($8,000, August 2020)
- Micro-grant from Penn State University’s Office for General Education. ($476, Awarded January 2020, to be used Spring 2021)
- Commonwealth Campus Group Travel Grant from Penn State University’s Office of Global Programs ($4,000, November 2019)
- Micro-grant from Penn State University’s Office for General Education. ($420, January 2019)
- Grant for the Penn State Schuylkill Honors Program from Barnes and Noble and the Penn State Bookstore. ($25,000, August 2018)
Research Interests
Dr. Schrader's research interests include:
- Rhetorical messages in musical theatre and other popular culture texts and how those messages are communicated to audiences
- Public memory
- Rhetorical criticism
- Burkean theory
- Political rhetoric
- Autoethnography
Publications
Bates, S.N. (Undergraduate Student) & Schrader, V.L. (Accepted). "Talk to Your Doctor." A Rhetorical Analysis of Burkean Identification in Direct-to-Consumer Pharmaceutical Advertisements. Communication & Theatre Association of Minnesota Journal.
Bates, S.N. (Undergraduate Student) & Schrader, V.L. (Accepted). #Real&Unfiltered: The Use of Facework in Photographs Taken BEfore Suicide Attempts. Northwest Journal of Communication.
Schrader, V.L. (Accepted). Public Memory, Affect, and the Battle of Culloden: The Creation of Shared Emotional Memory through Two Exhibits at the Culloden Visitor Centre. Rhetoric Review.
Schrader, V.L. (2023). "To Restore the Soul of America:" Religious Rhetoric in Joe Biden's 202 President-Elect Victory Speech. Ohio Communication Journal, 61, 1-14. https://www.ohiocomm.org/wp-content/uploads/2023/04/1-14-Schrader.pdf
Schrader, V. L. (In press). "Why We Build the Wall:" Hegemony, Memory, and Current Events in Hadestown. Studies in Musical Theatre.
Bates, S. N. (Undergraduate Student) & Schrader, V. L. (In press). Sharing “The Music of My Soul:” A Rhetorical Analysis of Invitational Rhetoric in the Musical Memphis. Kentucky Journal of Communication.
Ward, C. (Undergraduate Student) & Schrader, V. L. (2021). To Express Oneself or to “Talk Less, Smile More?:” Rawlins’ Relational Dialectic of Expressiveness and Protectiveness in the Musical Hamilton. Carolinas Communication Annual, 37, 40-51. https://carolinascommunication.org/journal/
Moyer, A. C. & Schrader, V. L. (2021). “The Most Beautiful Thing in the World:” A Rhetorical Analysis of Relational Dialectics and Friendship in the Musical Kinky Boots. Communication and Theatre Association of Minnesota Journal, 44, 69-89. https://cornerstone.lib.mnsu.edu/ctamj/vol44/iss1/8/
Schrader, V. L. (2021). Public Memory and the Television Series Outlander. Lexington Books.
Schrader, V.L. (2020). Examining the “Histo-remix:” Public Memory, Burkean Identification, and Feminism in the Musical Six. Studies in Musical Theatre, 14 (3), 273-292.
Schrader, V. L. (2019). “Who Tells Your Story?”: Narrative Theory, Public Memory, and the Hamilton Phenomenon. New Theatre Quarterly, 35, 3, 261-274.
Schuller, J. & Schrader, V.L. (2018). Broadcasting the Backstage: Essena O’Neill’s Facework as an Instagram Model. Ohio Communication Journal, 56, 79-92.
Schrader, V. L. (2018). “I Know You:” Burkean Identification and Fun Home’s “Ring of Keys.” Relevant Rhetoric, 9, 1-30.
http://relevantrhetoric.com/I%20Know%20You%20Burkean%20Identification%20and%20Invitational%20Rhetoric.pdf
Schrader, V. L. (2017). “Another National Anthem:” Public Memory, Burkean Identification, and the Musical Assassins. New Theatre Quarterly, 32, 78-96.
Bachert, J. & Schrader, V. L. (2017). “Journey On:” A Rhetorical Analysis of Relational Dialectics in the Musical Ragtime. Pennsylvania Communication Annual, 73, 68-90.
Schuller, J. E. & Schrader, V. L. (2017). “Beautiful As You Feel:” Feminism and Post-feminism in Beautiful: The Carole King Musical. Studies in Musical Theatre, 11, 51-64.
Schrader, V. L. (2016). Analyzing a Performative Text through Cluster Criticism: Hegemony in the Musical Wicked as a Case Study. KB Journal, 11, 2. http://kbjournal.org/schrader
Schrader, V. L. (2016). Defining the Soubrette: A Thematic Analysis of the Soubrette Archetype in Classic and Contemporary Musical Theatre. New Theatre Quarterly, 32, 78-96.
Schrader, V. L. (2015). Encouraging the “Little Guy” to “Shine Like the Sun:” 9 to 5 and Women’s Humor Stereotypes. Studies in Musical Theatre, 9, 215-230.
Schrader, V. L. (2015). “Infinite Thousands”: The National Museum of the American Indian’s “Invasion Wall” and the Burkean Pentad. Relevant Rhetoric, 6, 1-14.
Schrader, V. L. (2014). Face-work, Social Movement Leadership, and “Glinda the Good:” A Textual Analysis of the Character G(a)linda in the Musical Wicked. Studies in Musical Theatre, 8(1), 43-55.
Schrader, V. L. (2013). Friends “For Good:” Wicked: A New Musical and the Idealization of Friendship. Communication and Theatre Association of Minnesota Journal, 40, 7-19.
Schrader, V. L. (2012). Rose Blossom Speaks: Reflections of a Heroine in the 1890s Western Melodrama Deadwood Dick. Cultural Studies <=> Critical Methodologies, 12, 505-507.
Schrader, V. L., Joseph, L., & Wade, B. A. (2012). A Question of “Rights” vs. “What is Right:” A Textual Analysis of the Anti-Defamation League’s and President Barack Obama’s Statements Regarding the Proposed Islamic Center near Ground Zero. Ohio Communication Journal, 50, 49-71.
Schrader, V. L. (2012). Connecting to and Persuading Audiences through Musical Theatre: Burkean Identification in Pins and Needles. Pennsylvania Communication Annual, 68, 70-83.
Schrader, V. L. (2011). Teaching math and confidence through Burkean identification: A rhetorical analysis of Danica McKellar’s Math Doesn’t Suck. Iowa Journal of Communication, 43(2), 210-223.
Schrader, V. L., & Muhammad, A. (2011). Illustrating Tensions Using Stretchy String: Teaching Relational Dialectics in the Interpersonal Communication Class. Communication and Theatre Association of Minnesota Journal, 38, 73-77.
Schrader, V. L. (2011). "Good Morning, Baltimore:” Whiteness, Blackness and Othering in the 2007 Movie Musical Hairspray. Ohio Communication Journal, 49, 127-143.
Schrader, V. L. (2011). “They call me wonderful, so I am wonderful:” Social Constructionism in the Song “Wonderful” in the Musical Wicked. Pennsylvania Communication Annual, 67, 61-72.
Schrader, V. L. (2011). Consoling Through Faith: A Rhetorical Analysis of Religious References in Bill Clinton’s Oklahoma City Bombing Memorial Prayer Service Address. Kentucky Journal of Communication, 30(1), 13-27.
Schrader, V. L. (2011). Wicked Witch or Reformer?: Character Transformations Through the Use of Humor in the Musical Wicked. Studies in American Humor, 23, 49-65.
Schrader, V. L. (2009). Teachable Moments in Presidential Eulogies: A Comparative Analysis of Ronald Reagan’s Address to the Nation on the Challenger Disaster and William Jefferson Clinton’s Oklahoma City Bombing Memorial Prayer Service Address. Ohio Communication Journal, 47, 215-223.
Schrader, V. L. (2009). “No Day But Today:” Life Perspectives of HIV- positive Individuals in the Musical Rent. Communication and Theatre Association of Minnesota Journal, 36, 23-36.
Schrader, V. L. (2008). Union Kids: Using Burkean Identification to Attract Children to the Labor Movement through the AFL-CIO Website. Pennsylvania Communication Annual, 64, 76-89.
Education
Ph.D., Communication Studies - Ohio University, Athens, OH (2010); Major area of emphasis: Rhetoric and public culture; Supporting areas of emphasis: instructional communication and performance; Graduate certificate in Women's and Gender Studies
M.A., Communication Studies - Ohio University, Athens, OH (2007)
B.A., Communication Arts and Sciences - Penn State University, University Park, PA (2005); Minors: Linguistics, Spanish; Schreyer Honors Scholar