Lia joined Penn State Schuylkill in August 2019, leading the Strategic Communications team and overseeing all marketing and communications functions for the campus with an eye toward content marketing that tells the brand story across channels and supports the Penn State land-grant mission.
With more than 15 years of marketing communications experience, Lia most recently served as executive director of branding and marketing strategy for Duquesne University in Pittsburgh, Pa. In that position, Lia launched the university’s first comprehensive brand platform and led the advertising, marketing and creative teams. Prior to her eight-year tenure with Duquesne, Lia worked as director of brand strategy for Brady Communications, a full-service marketing firm in downtown Pittsburgh, where she led brand development projects and integrated marketing campaigns for clients such as American Eagle Outfitters, Carnegie Mellon University, Mylan Pharmaceuticals, Royal Caribbean and more. Lia began her career as marketing account manager for the Pittsburgh Technology Council, the oldest and largest technology trade association in the nation.
Lia's work has been recognized with awards from the American Advertising Federation (Pittsburgh, District, and National), Graphic Design USA, HOW Magazine, the Association of Marketing and Communications Professionals, CUPRAP, Higher Education Marketing Report, and the International Association of Business Communicators - Pittsburgh Chapter.
Lia holds a bachelor’s degree in communications and Spanish from Duquesne University.