A 20-year marketing and communications veteran, Lia brings a depth of brand strategy experience with an eye toward content marketing that elevates the brand story and advances the company mission. Lia has worked on both the agency side and in house, across industries including higher ed, tech and healthcare. The thread tying her experience together is work that furthers the greater good. Today Lia works as director of marketing and communications for Chaberton Energy, a public benefit corporation focused on developing sustainable infrastructure and renewable energy projects.
Previously, as director of enrollment management and strategic communications at Penn State Schuylkill, Lia oversaw all marketing communications and enrollment functions, including admissions, financial aid and the registrar. In that role, Lia successfully led crisis communications for the campus throughout the Covid-19 pandemic and increased social media engagement by 147%. At Duquesne University, Lia served as executive director of branding and marketing strategy. In that role, she launched the 140-year-old university’s first comprehensive brand platform and led the advertising, marketing and creative teams.
Prior to her time in higher education, Lia worked as director of brand strategy for Brady Communications, a full-service marketing firm in downtown Pittsburgh, where she led the account management and copywriting teams as they served clients such as American Eagle Outfitters, Carnegie Mellon University, CGI, Mylan Pharmaceuticals, Royal Caribbean and more. Lia also has served as social media manager for WellSpan Health and as marketing account manager for the Pittsburgh Technology Council.
Lia’s work has been recognized with awards from the American Advertising Federation, the International Association of Business Communicators, Graphic Design USA, ContentWise Magazine, HOW Magazine, the Higher Education Marketing Report and more. She holds a bachelor’s degree in communications and Spanish from Duquesne University and has completed master’s coursework in the psychology of leadership program at Penn State World Campus.