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Photographer

More than 40 million people in the United States have a side hustle − a job on the side to either supplement their income or fulfill a passion their “real job” doesn’t. Deciding the right time and way to quit your full-time job and turn your side gig into a real career is challenging, but can become a reality. Presenter Alyssa O'Neill, Independent Sales Director and Mary Kay Cosmetics, will share how she did it, and will share ways you can, too.

Alyssa started her direct sales career while working full time as a physical therapist
to earn extra money for her wedding. Now, nine and a half years later, she has grown her passion into a full-time career, inspiring and helping others do the same.

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Digital Marketing

Scott brings more than 30 years business ownership, e-commerce and marketing experience to our session. This LionLaunch Business Plan Competition winner is an established digital marketing pro who can teach you how to take full advantage of the tools that are available to you in his Digital Marketing 101 session.

Twitter Messaging for Cities

Twitter Messaging for Cities

Municipality social media coordinators may guess that tweeting more would increase engagement, but Penn State researchers suggest tweeting too much may lead to less engagement with citizens who follow their Twitter account.